Everyone understands that the mass media has changed drastically in the last 10 to 15 years. Not so long ago, we relied on daily newspapers, TV, and radio for all the information we needed to help us make informed decisions and stay abreast of current events. Now, in the age of the internet, we seem to be constantly bombarded with headlines, updates, and “breaking news” from our laptops, desktops, and cell phones — not to mention our TVs and radios!
However, as mass media has become so omnipresent in our lives, one thing that hasn’t changed is the existence of “spin.” In fact, the explosion of media outlets in the past decade has dramatically increased the pervasiveness of spin and made it harder to find truly objective reporting. With fierce competition to “get the story” and the line between news, advertising, and “infotainment” growing increasingly thin, modern
journalists are under more pressure than ever to cut corners and put pleasing their bosses ahead of serving the public on their priority lists.